OTC has a new logo and brand identity following a restructure of its business.
The rebranding is an indication of the commitment of OTC to invest in its brand and drive the organisation forward as a leading local training provider.
The task of not just branding, but implementing a consistent identity throughout the centre and the objects within will not be straightforward. In fact, the rollout of the new branding is ongoing throughout this year as there are many different ideas to implement across a range of items.
Barrie Cave, acting CEO of OTC, said: “There has been a number of significant changes at OTC in the last 18 months and we believe that now is a perfect time to close one chapter in OTC’s history and the beginning of a new one.
We wanted to encapsulate what the new OTC stood for and what it means to our staff and customers and then ensure we have a refreshed visual identity that supports the new OTC.
OTC’s Brand Identity
Our new brand identity and core values underpin OTC’s intention to be the learners and companies first choice for training excellence. By getting closer to our customers and offering the products/service companies and potential learners demand, OTC will stand out from its competitors.